I'm building a brand new site to embrace some brand new opportunities. Check back in, in the coming weeks!

  • Project Title
  • Project Type
  • Deliverables
  • Date
  • U.S. Pond Hockey Credentials
  • Client Work
  • 3.25″ by 4.75″ multi-paneled passes
  • January 2011
  • Quantity
  • Print Method
  • Paper Stock
  • Hard/Software
  • 222 individual passes
  • Laser print and laminated
  • Bright White 110 Cover
  • Photoshop, Illustrator

alternative text

credential badges

Credential badges


  • Project Title
  • Project Type
  • Deliverables
  • Date
  • USPHC Collateral
  • Client (during internship at TST Media)
  • Way-finding banners, merchandise, etc
  • January 2011
  • Quantity
  • Print Method
  • Size of Event
  • Hard/Software
  • Varied depending on print process
  • Screen print, vinyl cutter, large format printer
  • Estimated at 30,000 people
  • Photoshop, Illustrator, InDesign
The U.S. Pond Hockey Championships (USPHC) is the purest intentioned sporting event I have ever seen. The love of the game, the love for play, these are the driving forces behind the event and the motivation behind it’s inception.

Despite it’s good intentions, the event in previous years lacked a consistent tone or personality. A branded experience if you will. In 2011 TST Media took the reins behind the event and sought not only to inject tech, but also make it a cohesive experience. So what is the personality, the tone, the brand for the U.S. Pond Hockey Championships?
Well, what kind of voice represents someone who’d fly from Nevada, New York, or California to spend three days on a frozen lake when it’s -30 degrees outside? It’d have to be passionate about hockey, it’d have to be casual, even rough around the edges, and it’d have to be a little crazy.

I was responsible for making sure everything off the computer screen reinforced this die-hard culture. From the thirty-two foot banner outside the tent, to the parking passes. Here’s some examples.

three mock up shirt designs

bar banner

selection of print collateral

bits from the merch table