I'm a multidisciplinary designer, practicing design in all its forms since receiving my bachelor's degree in 2010. I believe that design problems, like most things, deserve to be approached with nuance and sensitivity. My favorite dish to cook is coc au vin and I enjoy foraging and tinkering. I'm a bit of an introvert but genuine conversation with earnest people is something I will always cherish.
I lead all marketing and design for the Art Colony across the board, from initial strategy through the design and production phases, concluding with an evaluation of success. If it is an external-facing communication, either in print, video, web, social media, radio, or even a placard in the Art Colony store; it is my responsibility to build the strategy around it, to design it, to deliver it on time and in budget, and then to analyze and report on its effectiveness.
Beyond providing design services, I manage all aspects of a very humble design studio. This includes pitching and presenting to clients, negotiating vendor contracts, invoicing, project management, the hiring of freelancers as needed (mostly project managers, photographers, illustrators, copywriters and developers). Day to day the Office tackles client needs regarding packaging, brand identity systems, websites, and advertisements, and preparing files for production or for hosting. I've worked with some lovely clients, including a medical device company, a credit union, a few musicians and artists, a community nonprofit, and more. I shelved Wyatt Office of Design when I joined Cooks of Crocus Hill, but it has continued to be the entity through which I still do freelance work.
Belletrist Today is an online publication focused on celebrating the impact that literature has on our lives. It is a passion project conceived by my partner and I in 2017, and while there is not much to speak about at the moment, we work on it in the daily moments we can spare. Keep an eye out for future announcements.
I wrote the curriculum for, and taught, a 300-level Interactive Design course that lead Junior and Senior Design Students through the process of hand-coding CSS and HTML websites for a modern, content-rich, responsive web. The course included web design fundamentals, how to present interactive work to clients, along with many open discussions on the horny issues surrounding the technologies, trends, and future of a career building websites.
As the Design and Marketing Specialist, my role was to execute nearly all of Cooks' design and marketing efforts. This included a wide array of responsibilities, including: The creation of monthly print catalogs, the creation of email marketing newsletters distributed daily, and the creation of all website graphics, store signage, private event menus, and any other print collateral. I also shot and produced product and event photography. In addition to this, I managed Cooks' mailing lists in MailChimp, tracked and reported on newsletter metrics, continually added new products to Cooks' Magento-based e-commerce site, and designed and coded new web pages as needed. At times I also wrote marketing copy, refined Cooks' internal marketing processes to create additional efficiencies, and I helped formulate a strategic approach to Cooks' use of social media.
AIGA is a volunteer-based nonprofit, and AIGA Minnesota specifically serves roughly 1,200 members. I dedicated a portion of my free time since mid' 2014 to this vital pillar of the design industry and focused on the chapter's operations. Specifically, I helped prepare AIGA events by maintaining the AIGA MN's online event registration system. I also presented new opportunities to the board of directors and programing committees based on my evaluations of available data.
I assumed the role of UX Designer on the A/B and Multivariate testing team, which was tasked with designing and building tests targeting incremental improvements to the user experience of BestBuy.com. I also worked on the CoreBlue team building an employee-facing P.O.P. application.
I was brought in to BBDO under urgent circumstances to fill a vacant Designer/Art Director role and help deliver user interface work for Schwans.com.
I worked as an interactive designer, designing loyalty marketing websites for clients like Subaru of America, Oracle, Mazda, and NetApp.
I worked with clients such as Andersen Windows, United Health, and Nutrena Animal Feeds. Projects included print catalogs, sell-sheets, packaging design, as well as icon and logo design. Extensive packaging design work was created for Walgreen’s store-brand pharmaceuticals.
I worked with Payless Shoes, The Minnesota Twins, Marvin Windows, Syngenta, and more clients. Our work for the Minnesota Twins recieved a 2012 AIGA Design Show Award.
I worked heavily on the U.S. Pond Hockey Championships and several youth sports organizations.
While a student, I worked as Design Lead for Inkstone Student Literary Journal and as the assistant to the Art Gallery Curator. In 2010 I was awarded the AIGA Minnesota Portfolio One-on-One Design Camp Scholarship.