About Kyle Wyatt.

Portrait of Kyle Wyatt
Photo by the always-amazing Jay Larson.

I'm a multidisciplinary designer, practicing design in all its forms since receiving my bachelor's degree in 2010. I believe that design problems, like most things, deserve to be approached with nuance and sensitivity. My favorite dish to cook is coc au vin and I enjoy foraging and tinkering. I'm a bit of an introvert but genuine conversation with earnest people is something I will always cherish.

The Résumé
A single page .PDF version

Currently


Grand Marais Art Colony

Marketing Manager

I lead all marketing and design for the Art Colony across the board, from initial strategy through the design and production phases, concluding with an evaluation of success. If it is an external-facing communication, either in print, video, web, social media, radio, or even a placard in the Art Colony store; it is my responsibility to build the strategy around it, to design it, to deliver it on time and in budget, and then to analyze and report on its effectiveness.

Wyatt Office of Design

Principal and Owner since June 2014

Beyond providing design services, I manage all aspects of a very humble design studio. This includes pitching and presenting to clients, negotiating vendor contracts, invoicing, project management, the hiring of freelancers as needed (mostly project managers, photographers, illustrators, copywriters and developers). Day to day the Office tackles client needs regarding packaging, brand identity systems, websites, and advertisements, and preparing files for production or for hosting. I've worked with some lovely clients, including a medical device company, a credit union, a few musicians and artists, a community nonprofit, and more. I shelved Wyatt Office of Design when I joined Cooks of Crocus Hill, but it has continued to be the entity through which I still do freelance work.

Belletrist Today

Co-founder and Design Director

Belletrist Today is an online publication focused on celebrating the impact that literature has on our lives. It is a passion project conceived by my partner and I in 2017, and while there is not much to speak about at the moment, we work on it in the daily moments we can spare. Keep an eye out for future announcements.

Past Work Experience


Bethel University

Adjunct Professor of Interactive Design

I wrote the curriculum for, and taught, a 300-level Interactive Design course that lead Junior and Senior Design Students through the process of hand-coding CSS and HTML websites for a modern, content-rich, responsive web. The course included web design fundamentals, how to present interactive work to clients, along with many open discussions on the horny issues surrounding the technologies, trends, and future of a career building websites.

Cooks of Crocus Hill

Design and Marketing Specialist, May 2017 — February 2018

As the Design and Marketing Specialist, my role was to execute nearly all of Cooks' design and marketing efforts. This included a wide array of responsibilities, including: The creation of monthly print catalogs, the creation of email marketing newsletters distributed daily, and the creation of all website graphics, store signage, private event menus, and any other print collateral. I also shot and produced product and event photography. In addition to this, I managed Cooks' mailing lists in MailChimp, tracked and reported on newsletter metrics, continually added new products to Cooks' Magento-based e-commerce site, and designed and coded new web pages as needed. At times I also wrote marketing copy, refined Cooks' internal marketing processes to create additional efficiencies, and I helped formulate a strategic approach to Cooks' use of social media.

AIGA Minnesota

Board of Directors and Programming Council Member, June 2014 — Mid' 2017

AIGA is a volunteer-based nonprofit, and AIGA Minnesota specifically serves roughly 1,200 members. I dedicated a portion of my free time since mid' 2014 to this vital pillar of the design industry and focused on the chapter's operations. Specifically, I helped prepare AIGA events by maintaining the AIGA MN's online event registration system. I also presented new opportunities to the board of directors and programing committees based on my evaluations of available data.

Best Buy

Freelance Interactive Designer, December 2013 – June 2014

I assumed the role of UX Designer on the A/B and Multivariate testing team, which was tasked with designing and building tests targeting incremental improvements to the user experience of BestBuy.com. I also worked on the CoreBlue team building an employee-facing P.O.P. application.

BBDO

Freelance Graphic Designer, August 2013

I was brought in to BBDO under urgent circumstances to fill a vacant Designer/Art Director role and help deliver user interface work for Schwans.com.

AIMIA

Freelance Web Designer, January 2013 – June 2013

I worked as an interactive designer, designing loyalty marketing websites for clients like Subaru of America, Oracle, Mazda, and NetApp.

Periscope

Freelance Graphic Designer, April 2012 — November 2012

I worked with clients such as Andersen Windows, United Health, and Nutrena Animal Feeds. Projects included print catalogs, sell-sheets, packaging design, as well as icon and logo design. Extensive packaging design work was created for Walgreen’s store-brand pharmaceuticals.

Internships and Education


Martin Williams Advertising

Creative Intern, June 2011 — December 2011

I worked with Payless Shoes, The Minnesota Twins, Marvin Windows, Syngenta, and more clients. Our work for the Minnesota Twins recieved a 2012 AIGA Design Show Award.

TST Media

Graphic Design Intern, November 2010 — March 2011

I worked heavily on the U.S. Pond Hockey Championships and several youth sports organizations.

University of Northwestern – Saint Paul

Bachelor of Arts in Graphic Design, May 2010

While a student, I worked as Design Lead for Inkstone Student Literary Journal and as the assistant to the Art Gallery Curator. In 2010 I was awarded the AIGA Minnesota Portfolio One-on-One Design Camp Scholarship.

Want to work together?
I'd love that.
Reach me at
kyle@kyle-wyatt.com